Pag is the town of the sea salt. The island of Pag is one of the biggest Adriatic islands: it is the fifth largest island with 284.50 square kilometres. Its 270 kilometres of the indented coastline make it the island with the longest coastline on the Adriatic, rich with coves, bays, beaches and capes.
The biggest bay, the bay of Pag, is rounded by 20 km of the gravel beaches. Pag is unique due to its vegetation where trees are the most rare form. Therefore, Pag is the largest kingdom of rocky ground on the Adriatic, where thin grass, low aromatic herb cover, sage and immortelle grow. They make the foundation of the nourishment of the island's sheep on the rocky ground, intersected by long dry stonewalls, giving a special flavour to the well known cheese of Pag.
The gastronomy of the island offers first class sheep cheese and lamb, as well as various seafood specialities.
The importance of the salt was the main reason that Pag was constructed in the 15th century, according to a plan and as a fortified town. The original salt manufacture by draining of the sea, which is brought in the small clay pools (saline), is still present on the island. These salt pools are not only an authentic relict of the past but also an interesting photographic motif.
The town of Pag is also the town of needlework - the famous lace. Every lace is a unique item. The slow and demanding process of making them has been nourished through centuries and still lives in the streets of the old town.
The island of Pag offers unusual shapes, wild exoticism, gentle oasis, hiking trails and shallow bays. Visiting all these places might last even several days. Going round the north side of the island is recommended strictly during the summer, when everyone with even a little bit of investigator mentality would experience an unforgettable adventure away from the throng, in a particular world of the rocks and the sea.
The town of Paf is also and economical center of the island. It is situated on the south-eastern coast of the bay of Pag that gradually turns into a salty lake (the salt-pans of Pag). There is a cheese factory (the famous cheese of Pag), wine cellar (top quality wine zutica), salt-pan (3 km from Pag). A shallow sand beach is not far away. The lace company organizes the home production of the famous lace of Pag.
The antique Pagus was on the location of the deserted old town. The building of present Pag began in 1443, with regular street layout and central square, probably according to the plan of Juraj Dalmatinac, to whom is also attributed the construction of the palace of the prince.
The town of Pag first appears as the ancient settlement of Pagus, and was established as the town we know today in the 15th century, becoming the tourist, administrative and cultural center of the island of Pag. Pag, with its narrow streets built on a grid pattern abounds with valuable cultural and historical monuments which still defy time. Pag keeps many precious works of art behind the doors of its churches, proud of its cultural heritage, tradition and customs. Pag and its salt pans have been living together for centuries, woven together into a fabric like a honeycomb. Lace makers add to the special atmosphere, stitching the luxurious laces of Pag with white thread. The famous cheese and lamb of Pag, its Zutica and Gegic wines, its sage honey, smoked ham, olives and figs have been traditionally won over centuries by its shepherds, wine - growers, farmers and fishermen. Having arrived in Pag, you become overwhelmed with a new world. A crystal clear sea in warm coves awaits you under a blue sky, the magnificent underwater world, the shade of pine forests, numerous sports and recreation facilities, unforgetable sunsets, life in the lively late hours and nights with the song of the crickets. Feel the call of the world of dreams - welcome to Pag